Scottish & Newcastle UK has announced that Scrumpy Jack will be the official cider for the 2008 npower Village Cup cricket tournament.
The Village Cup has been running for five years and is organised and run by The Wisden Cricketer, the UK cricket magazine. The tournament promotes grassroots cricket and gives village teams the chance to compete in the final at Lord’s on September 8.
John Edwards, marketing director of Jygsaw Brands, which covers S&N’s heritage products, says: “This is a perfect sponsorship for Scrumpy Jack, taking this great brand back into its heartland of local village communities across the land.”
The brand will be supporting the sponsorship throughout the summer with a press advertising campaign and a promotion for supporters to win a VIP trip to the final at Lord’s. Scrumpy Jack will also be sponsoring a new “player of the round” award that will reward an outstanding individual performance in each round of the competition.
Meanwhile, Newcastle Brown Ale is celebrating the tenth anniversary of the Angel of the North, by introducing special edition on-and off-trade labels.
Scottish & Newcastle UK launched Jygsaw Brands, which includes Newcastle Brown Ale and Scrumpy Jack, as part of a move to seek and develop markets for the brands in February (MW February 14).