Publicis teams up with internet giants to launch media network

Maurice%20Levy%2C%20Publicis%20100x100Publicis Groupe is launching a new online media buying network in partnership with Microsoft, Google, Yahoo and AOL to create a open buying network that offers what it claims is the “largest audience on demand network” in the digital advertising industry.†

The Open Source Audience on Demand network has been launched as part of a wider announcement by Publicis about the launch of a digital marketing “nerve centre” called VivaKi. It will work with Yahoo!’s Right Media Exchange, AOL’s Platform-A, Microsoft’s DRIVEpm and DoubleClick’s adserving platform.†

“This is not short of a revolution,” says Maurice Levy, chief executive at Publicis. “The agreements with Platform A, Google, Yahoo and Microsoft have brought all these platforms together for one single tool. They aren’t always best friends, so it’s terrific, a game changing idea.”†

It is hoped that the network will make online media buying more simple and effective by offering users a single interface to use all of the different platforms.†

VivaKi and Yahoo! will also integrate Yahoo!’s Blueprint mobile developer platform language with Publicis-owned mobile ad agency, Phonevalley. Yahoo! will also leverage its Smart Ads technology for mobile in order to provide focused ads to mobiles with Publicis working along side the internet company to develop mobile mircosites where relevant.†

VivaKi will be headed by managing partners Jack Klues and David Kenny, both members of the Publicis board, and will work through Digitas, Starcom MediaVest, Denuo and ZenithOptimedia to develop new digital services, tools and partnerships.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here