Fiat adverts misled public over cost of greener cars

Fiat%20advertFiat has been forced to withdraw press ads promoting the green credentials of its cars because the prices of models featured and CO2 emission levels did not match.

The Advertising Standards Authority ruled the ads were in breach of its guidelines after it received complaints that they were misleading.

The ads, which were created by Krow, depicted four different Fiat models, which were listed with price and specifications. However, although the pictured cars matched the specifications, three out of the four of the prices were for models with considerably higher CO2 emissions.

The ASA also investigated a Department for Transport radio ad warning drivers about the dangers of using a mobile when behind the wheel after receiving complaints that it distracted listeners while they were driving.

The ad, created by Abbot Mead Vickers.BBDO, featured the sound of a mobile ringing followed by a police siren but the ASA ruled that the ad did not constitute a dangerous distraction.

Meanwhile, a TV ad for health insurance provider HSA created by Swordfish PR has been banned because it misled viewers.

The execution featured a woman fretting about the cost of treatments, including dental work for her children.

The ASA ruled the NHS offers free dental treatment for under 18s and the company has a two-year moratorium on existing health problems.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here