Interactive Six 2008

The latest Marketing Week Interactive Book is now available to download

Click here to read the Interactive Six 2008 Supplement(5.MB)

The fourth of our Interactive guides is packed with advice and opinion from leading industry experts in interactive media on the following topics..

Digital Disciplines: Search marketing, Affiliate marketing, Online advertising, E-mail marketing, Mobile marketing, Interactive TV, Web 2.0, E-commerce

Campaign Planning: Creativity online, Online ad networks, Measurement and analytics, Usability, Convergence, Behavioural targeting