SkillsMarket rebrands its online CV service as iProfile

SkillsMarket, the online CV service, is rebranding itsflagship online service as iProfile, as part of a strategy to raise its profile with consumers.

SkillsMarket, the online CV service, is rebranding its flagship online service as iProfile, as part of a strategy to raise its profile with consumers.

The company relaunches the service, which was previously focused on the professional service sector, this week. The new site allows users to import information to help them develop an online CV, which can then be shared with recruitment agencies.

The company is also in talks with five job sites, and is keen to extend the service into professional and social networks.

SkillsMarket, which will remain the company name, says that the iProfile service will automatically format a candidate’s information in a way that makes it easier to match users with relevant jobs. Candidates can select skill sets that are appropriate to them, meaning recruiters can quickly identify them when searching candidate databases.

Users can then track job applications and view an activity summary of all interactions with their iProfile, including who has viewed it and how often, as well as comments from recruiters.

The relaunch of the site follows the appointment of Karl Gregory, the former head of search marketing at Yahoo!, as marketing director last November.

SkillsMarket was founded in 2001 by Daniel Elkins and Alex Charles. It launched into the IT sector in 2002, but has extended into new markets over recent years. It currently has 2.5 million people signed up and is used by 2,500 recruitment agencies.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here