ASE
Address
25 Harley Street
London
W1G 9BR
Telephone
020 7580 7757
Fax
020 7323 2323
Website
Person to Contact
David Dubow – Managing Director
Anne Hastings – Director
Statement of Principles
ase specialises in the design and implementation of qualitative and quantitative research programmes in the UK, Ireland and around the world. We also offer planning and consultancy services across a broad range of disciplines.
Our established research network spans over 70 countries. Through our co-ordination centres in London and Dublin we ensure research that is executed to the highest quality standards, consistent in design and approach and based on a detailed understanding of market and cultural differences. We believe that market research should be an integral part of the business process – a driver of change, improvement and excellence. We believe that research should have a direct impact on building better brands, better businesses and better bottom lines. In designing research programmes, we draw on our experience – and yours – but do not cling to what was done yesterday unless it is right for today.
Our account teams are assembled to meet your company’s specific needs. They
• Are drawn from a broad variety of commercial backgrounds, cultures and experiences to allow a cross-discipline approach and response.
• Will ‘do their homework’ to understand your brands, your business, your company culture and your market.
• Can provide qualitative and quantitative solutions – from support in the development of a product concept to development of inspirational advertising communication for a well established brand.
• Are statisticians, management consultants, planners, analysts and researchers committed to both precision and insight – offering advice that calls for more than research findings.
Our areas of expertise include market measurement, corporate image, customer satisfaction, new product and concept development, and advertising and brand positioning.
We also offer a range of consultancy services to complement our core research offering: brand development workshops, competitive intelligence, semiotics.
An example of Some Recent Clients
Available on request
Principal Directors
David Dubow – Managing Director
Anne Hastings – Director
Dianne Holland – Director
Date Established
1992
Services
Full Service Qualitative and Quantitative Market Research, Consultancy, Global Coordination
Methods of Data Collection
CATI; CAPI; EXEC; FTF; HALL; OBS; PANL; PLACT; POST; TELI; RTAUD; FL; QUAL; NET
Research Specialities
ADS; B B; BRAND; BP; C H; CHILD; CLOTH; CONS; DM; DRNK; EDUC; EMP; ENV; FIN; FOOD; HLTH; MEDI; MEDIA; PHAR; PUB; RETL; T C; TOUR; TRAV
Trade Memberships/Affiliations (Company & Individual)
AQR; MRS Partners; ESOMAR; MRQSA; MRS