14 Ack Lane East,
44 (0)161 440 6000
44 (0)161 440 6006
Persons to Contact
Bhavika Hira, Medical Division
Statement of Principles
B2B International is a specialist business-to-business market research consultancy that has grown through bringing together the skills of leading practitioners in the field. We believe that this focus gives us a real edge in designing and carrying out individually tailored market research for businesses, government departments, educational institutions and medical specialists alike.
Why We Are Different
When you want to research business-to-business markets, you need to speak to someone who has been there before. In many industrial markets the decision-making unit is highly complex and differs significantly from researching consumer markets. The buying decision is different; the size and the scope of the project are different. The researchers that take the brief, design the project, carry out the work, analyse the findings and present the conclusions therefore need to be different.
B2B International’s specialisation is borne out of 30 years’ experience in business-to-business market research. Through our European head office in the UK, our Asian base in China and our new US presence in New York, we carry out worldwide research for local, national and global organisations. Our wealth of industry expertise means that we have become an authority on business-to-business markets, having written over 10 books and managed over 5,000 research projects covering all different industry sectors throughout the world. Consequently, there are few, if any, markets we do not have experience in researching.
Our research specialisation includes:
• Customer Satisfaction/Loyalty
• Employee Satisfaction
• Market Entry
• Market Segmentation
• Market Assessment
• Corporate Brand Positioning
• Advertising Testing/Tracking
• New Product Development
• Pricing Research
• Acquisition Research
So, if your company is looking to enter a new market, build its position in a market, create a new brand, find out how satisfied customers or employees are, target markets more efficiently or develop a new product, B2B International can help.
Highly skilled in data collection, analysis and reporting, we answer the most difficult questions facing your business and really add value by turning the information we gather into clear, actionable findings. We also regularly provide training and consultancy services in market research and marketing.
An Example of Some Recent Clients
AAH Pharmaceutical, Air Products, BOC, British Sugar, Brunner Mond, Corus, Dow Chemical, Grampian Country Foods, Health & Safety Executive, Huddersfield University, Intel, International Paper, Kingston Communications, Manchester Business School, McKinsey, Met Office, npower, Norsk Hydro, Serono, Shell, Thames Water, Univation, Yahoo!
Paul Hague, CEO
Nick Hague, Managing Director
Matthew Harrison, Finance Director
Carol-Ann Morgan, HR Director
Advertising Testing & Tracking
New Product Development
Methods of Data Collection
CATI; EXEC; FTF; PANL; POST; TELI; FL; QUAL; NET
ADS; AGR; AUTO; B B; BRAND; CHEM; CONS; DRNK; EDUC; EMP; ENG; ENRG; FIN; FOOD; GLA; IND; IT; INT; MEDI; OEM; PHAR; P P; TELC; TRAN
Trade Memberships/Affiliations (Company & Individual)
MRS, ESOMAR, AIMRI, BIG, IMRI, AQR, AMA