Sharpie Markers is launching its first UK TV campaign, starring footballer David Beckham. The global campaign is the first since Sharpie signed Beckham as the face of the brand earlier this year.
The execution shows Beckham using a Sharpie pen to autograph unusual items for fans. When the time comes to return the Sharpie to its owner, Beckham resists, finally swapping it for his signed shirt.
The ad launches in the UK on July 1 across ITV, Channel 4 and Five, as well as digital channels including MTV, Sky One, Living and Trouble.
Sharpie announced a two-year global partnership with Beckham in March (MW.co.uk March 10). He will star in marketing communications in key regions across the world including North America, Latin America, Europe and Asia Pacific. He will also appear in in-store displays and packaging, and a revamped global web site.