Starcom loses 25m Cadbury UK business to Phd

Cadbury UK has awarded PHD its 25m media planning and buying account. It has won the business following a competitive pitch against the incumbent Starcom.

Cadbury UK has awarded PHD its £25m media planning and buying account. It has won the business following a competitive pitch against the incumbent Starcom.

Other agencies that were involved in the UK pitch earlier on in the process included Carat, The7Stars and Naked Communications.

It is believed the agencies were asked to pitch separately for the company’s Trident and Cadbury Dairy Milk brands and also for the Irish market. It is understood that a decision is yet to be made for the Irish market.

The decision follows agency appointments made across Southern and Central Europe, with the UK pitch forming part of a wider pan-European review of the company’s media agency arrangements (MW, May 8).

Starcom has managed to retain the business in Spain, while also winning it in France, Italy and Greece. In Central Europe, it is believed that Universal McCann is handling Romania, while Starcom will oversee Turkey.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here