245 Blackfriars Road
020 7890 9000
020 7890 9001
Person to Contact
Statement of Principles
Companies need to make decisions. Knowledge is the basis for decision-making. Our business information services provide the essential knowledge that industry, retail, the service sector and the media need in order to
make their decisions. As a knowledge provider, we aim to be at the top in all the global markets in which we operate.
The element that most distinguishes us is our sterling reputation for our skilled research specialists and their intimate, expert knowledge of our clients’ industry and market.
We deliver best-in-field research design,methodologies and analytics as well as comprehensive consumer intelligence.
As part of the GfK Group (one of the top five research agencies worldwide), our researchers can deliver the broad resources and reach of a fully global network, together with the crucial depth of our award-winning industry knowledge and research expertise.
Petra Heinlein, Phyllis Macfarlane, Adrian Wimbush, Richard Jameson, Steve Thomson, Nick Watkins, Chris White, Corrine Moy, Mike Cooke, Anders Brogren, Joanne Wilbraham, Nick North, David Rodgers, Nick Moon, Paul Kelly, Sandra McAuliffe
Quantitative, Qualitative, Online, Ethnography, Omnibus services, Field Marketing, Mystery Shopping, International, Fact-based consultancy
Methods of Data Collection
CATI; CAPI; EXEC; FTF; HALL; OBS; OMNI; PANL; PLACT; POST; TELI; VIEW; RTAUD; FL;QUAL; NET
ADS; AGR; AUTO; B B; BP; BRAND; C H; CHEM; CHILD; CLOTH; COND; CONF; CONS; DIY; DRNK; EDUC; EMP; ENRG; ENV; EXHIB; FIN; FOOD; GLA; HLTH; HOME; IND; IT; INT; LEIS;
MEDI; MEDIA; MYST; OEM; PHAR; PUB; P P; RETL; T C; TELC; TOB; TOUR; TRAN; TRAV
Trade Memberships/Affiliations (Company & Individual)
MRS Company Partner; MRS, ESOMAR, AQR