ICD Research

Address

69-73 Theobalds Rd
Holborn, London
WC1X 8TA
United Kingdom

Telephone

020 7440 4363

Fax

020 7618 4699

E-mail

info@icd-research.com

Website

www.icd-research.com

Statement of Principles

Statement of Principles
iCD Research is a full service research agency enabling clients across a range of industries with highly
actionable insights. Our philosophy is simple: Design research that reflects the aims and business
objectives of our clients. iCD occupies a unique position in the marketplace due to our combination
service offering between diversified consumer panels in the UK and across the globe and expert
analysis.

Our Products and Services
As a full service research agency, iCD offers clients a host of options in approaching their research aims.

Bespoke Consultancy
Your brief is our domain. Whether it’s understanding readership across a print media market or brand
analysis, our unparalleled access to diversified consumers, including in house managed 130,000 UK
consumer and 50,000 strong technology panels, means we can source hard to reach audiences and
ensure that results are always linked back to the original client objectives. Our experience is vast, having
worked both with individual and syndicated clients in the publishing, media, financial services and
tourism industries, giving us a wide perspective on how best to approach any research campaign.

Online Qualitative Research
iCD Research can now offer online focus groups as part of its core offering after a successful 18 month
trial period throughout Europe and America. Recruiting participants from either our proprietary
consumer and B2B panels, or using client provided sample, we have experienced moderators and
qualitative experts designed to alleviate any fears of moving from traditional offline qualitative and show
how online qualitative research will dominate your research budgets moving forward.

Creative Testing
iCD Research creative testing evaluates a prospective advertisement among a defined consumer
segment. Utilising access to our 130,000 UK consumer panel, we assess each creative on industry
standard testing metrics across a robust sample group. In addition, consumer feedback is gained
regarding feelings and perceptions towards a given ad to incorporate a qualitative perspective to the
analysis. The process is streamlined so that results can be compared to creatives in direct competition
as well as those from other industries.

An example of Some Recent Clients

International Herald Tribune, Dorset Cereals

Principal Directors

Paul Dixon

Date Established

2006

Services

Online survey development, fieldwork and research analysis, Bespoke consultancy, Omnibus, Creative testing,
UK and global panel access and sample provision

Methods of Data Collection

Online surveys, NET, OMNI, PANL, POST, EXEC

Research Specialities

ADS, AUTO, B B, BRAND, CLOTH, DIY, DM, DRNK, EMP, ENV, EXHIB, FIN, GLA, HLTH, HOME, IT, INT, LEIS, MEDIA, PUB, RETL, T C, TELC, TOB, TOUR, TRAN, TRAV

Trade Memberships/Affiliations (Company & Individual)

MRS, ESOMAR, The iD Factor, TMN Group plc