020 8246 5400
020 8246 5401
Person to Contact
Statement of Principles
Kadence are Business-to-Business research experts.
Researching Business-to-Business (b2b) markets is a specialist discipline requiring a specialist
approach. At Kadence we have the experience and the tools to get the job done: over 150 in-house
web enabled CATI stations worldwide, in-house viewing facilities, cutting edge data collection,
processing and sample management software, experienced and professional b2b interviewers, leading
data analysts, consultants and b2b researchers.
This is backed up by the full service, in-house offerings of our offices in Boston, London, Delhi, Kuala
Lumpur, Singapore, Jakarta, Hong Kong and Shanghai. B2b research expertise and personnel are
shared across the Kadence group. Local know-how and cultural understanding is therefore
continuously supplemented by the latest research techniques and project experiences worldwide.
Our research is designed to be used. Our methodologies and state-of-the-art reporting will help you
develop market-led strategies, exploiting current strengths and maximising emerging opportunities. At
Kadence we shy away from producing reams of tables and instead produce research that tells a story,
which is clear, logical, understandable and above all actionable.
We have ISO9001, ISO20252, BS7911 and IQCS quality accreditation and ensure that expert, quality
data collection is placed at the very heart of our operation.
If you are researching a business market, please give us a call. It makes perfect business sense.
An example of Some Recent Clients
Kemira GrowHow, Novartis, Sony Ericsson, Nestle, HP, PricewaterhouseCoopers, Boehringer Ingelheim, CORGI, JD Power, Energy Saving Trust, McKinsey & Co, Essilor
Simon Everard – CEO
Kieron Mathews – Research Director
Rachael McLean – Account Director
Paul Donnelly – Fieldwork
Full service qualitative and quantitative, from research design and data collection to advanced analytics and reporting. Also international B2B Fieldwork only specialists.
Methods of Data Collection
CATI; EXEC; FtF; HALL; OMNI; PANL; TELI; VIEW; FL; QUAL; NET
Trade Memberships/Affiliations (Company & Individual)
MRS Partners; MRS; BIG; BHBIA; ESOMAR; AIMRI; AQR