Dubai Internet City
Samsung Building, Office 1
PO Box 500074
971 4 391 3640
971 4 391 8509
Person to Contact
Ahmed Nassef – Vice President
Tamara Deprez – Research Director
Ron Ahmed – Business Development Director
Statement of Principles
Launched in September 2006, Maktoob Research combines the region’s largest online consumer panel
with the latest in international online research standards, to provide marketing professionals with better
insights on consumer needs and expectations.
Focusing primarily on the Middle East and North Africa, Maktoob Research offers a global panel
covering approximately 2 million Arabs in 30 countries. Maktoob Research can target its panel
members by demographics, such as age, gender, occupation among others, which makes it possible
to target specific areas, a survey targeted at students for example. Key behavioural patterns are
Maktoob Research not only provides full project support to its clients via survey programming,
translations and sampling, but also a complete research package, including consultancy.
A Research Portal can be made available – an online tool for real-time analysis. During an on-going
research, research data will be available 24/7.
Maktoob Research has developed proprietary research software that allows for building questionnaires
easily and fast, even the more complex survey designs. The surveys can be personalised, integrating
companies’ logo and colours. The data output can be made available in Excel, CSV, or SPSS.
Maktoob Research is a Full Member of ESOMAR, MRA – The Marketing Research Association, and an
Associate Member of MRS – The Market Research Society. Maktoob Research agrees to follow the
principles of honesty, professionalism, fairness and confidentiality that are outlined in the ESOMAR,
MRA and MRS Codes of Research Standards.
An example of Some Recent Clients
Emirates, Virgin Atlantic, CEA, Etisalat, Orange, Nokia, Fujitsu, Siemens, Johnson & Johnson, Nuqul Group, Unilever, JWT, Y&R, European Union.
Online Research, Syndicated Studies, Omnibus Studies, Mobile Research, Online Research Communities
Methods of Data Collection
OMNI, PANL, NET
ADS, AUTO, BRAND, COND, DRNK, EMP, ENV, FOOD, GLA, INT, LEIS, MEDIA, PUB, P P, T C,
TELC, TOB, TOUR,TRAN,TRAV
Trade Memberships/Affiliations (Company & Individual)
ESOMAR, MRA, MRS and AIMRI