Maktoob Research

Address

Dubai Internet City
Samsung Building, Office 1
Ground Floor
Dubai, UAE
PO Box 500074

Telephone

971 4 391 3640

Fax

971 4 391 8509

E-mail

info@maktoob-research.com

Website

www.maktoob-research.com

Person to Contact

Ahmed Nassef – Vice President
Tamara Deprez – Research Director
Ron Ahmed – Business Development Director

Statement of Principles

Launched in September 2006, Maktoob Research combines the region’s largest online consumer panel
with the latest in international online research standards, to provide marketing professionals with better
insights on consumer needs and expectations.

Focusing primarily on the Middle East and North Africa, Maktoob Research offers a global panel
covering approximately 2 million Arabs in 30 countries. Maktoob Research can target its panel
members by demographics, such as age, gender, occupation among others, which makes it possible
to target specific areas, a survey targeted at students for example. Key behavioural patterns are
available too.

Maktoob Research not only provides full project support to its clients via survey programming,
translations and sampling, but also a complete research package, including consultancy.
A Research Portal can be made available – an online tool for real-time analysis. During an on-going
research, research data will be available 24/7. 

Maktoob Research has developed proprietary research software that allows for building questionnaires
easily and fast, even the more complex survey designs. The surveys can be personalised, integrating
companies’ logo and colours. The data output can be made available in Excel, CSV, or SPSS.

Maktoob Research is a Full Member of ESOMAR, MRA – The Marketing Research Association, and an
Associate Member of MRS – The Market Research Society. Maktoob Research agrees to follow the
principles of honesty, professionalism, fairness and confidentiality that are outlined in the ESOMAR,
MRA and MRS Codes of Research Standards.

An example of Some Recent Clients

Emirates, Virgin Atlantic, CEA, Etisalat, Orange, Nokia, Fujitsu, Siemens, Johnson & Johnson, Nuqul Group, Unilever, JWT, Y&R, European Union.

Principal Directors

Tamara Deprez
Ahmed Nassef

Date Established

2006

Services

Online Research, Syndicated Studies, Omnibus Studies, Mobile Research, Online Research Communities

Methods of Data Collection

OMNI, PANL, NET

Research Specialities

ADS, AUTO, BRAND, COND, DRNK, EMP, ENV, FOOD, GLA, INT, LEIS, MEDIA, PUB, P P, T C,
TELC, TOB, TOUR,TRAN,TRAV

Trade Memberships/Affiliations (Company & Individual)

ESOMAR, MRA, MRS and AIMRI