Marketing Sciences Ltd

Address

8 St. Clement Street
Winchester
Hampshire
SO23 9DR

Telephone

01962 842211

Fax

01962 840486

E-mail

info@marketing-sciences.com

Website

www.marketinig-sciences.com

Person to Contact

Keith Bates

Statement of Principles

Our philosophy is to offer our clients a top quality product, whether they require straightforward
research or a study which demands the highest levels of creative input or technical expertise and
sophistication.

We are a full service company, providing both qualitative and quantitative solutions to the highest
standards. Our offer encompasses consumer, retail, financial, social and healthcare expertise across
many areas including product development, usage and attitudes, product and packaging, pricing,
promotions and direct mail, category management and customer satisfaction.

As well as extensive consumer and retail teams, we have specialist divisions:
– our SOCIAL RESEARCH division offers a range of ad hoc and continuous services to central
and local government, public bodies, housing associations and academic institutions
– our FINANCIAL RESEARCH division provides a complete range of services, both ad hoc and
tracking studies, including two valuable pension trackers – RETIREMENT PLANNING and AT –
RETIREMENT PLANNING
– our HEALTHCARE division gains insights from consumers of OTC medicines, patients,
healthcare professionals, buyers and budget holders to help you create a competitive edge.
We also conduct animal health studies.

Our extensive UK fieldforce is complemented by a computer equipped telephone centre to contact
consumers, business respondents and healthcare professionals. For online research we offer high
quality ad hoc and continuous solutions based upon our NEWVISTA consumer panel. This is
complemented by our PANELWIZARD omnibus service which provides a combined telephone / online
approach to deliver representative samples cost-effectively and quickly.

Marketing Sciences boasts its own in-house MULTIMEDIA production facility, enabling us to present
high resolution computer images to our respondents. The many applications include packaging and
design testing, concept evaluation and our virtual shopping system.
Much of our work is conducted internationally and in this respect we work with our trusted worldwide
partners in THE RESEARCH ALLIANCE network to carry out European and global projects.

An example of Some Recent Clients

Available on request

Principal Directors

Keith Bates – Managing Director
Rachel Cristofoli – Director
Jane Rudling – Director
Steve Grundy – Director
Danni White- Director

Date Established

1977

Services

Data Preparation, Data Processing, Desk Research, Consultancy Services, Fieldwork, International

Methods of Data Collection

CATI; CAPI; EXEC; FL; FtF; HALL; OBS; OMNI; PANL; PLACT; POST; QUAL; RTAUD; TELI; NET

Research Specialities

K; EDUC; EMP; ENV; FIN; FOOD; HLTH; MEDI; MEDIA; PHAR; PUB; RETL; T C; TOUR;TRAVADS; AUTO; B B; BP; BRAND; C H; CHILD; CLOTH; COND; CONF; DM; DRNK; DIY; EMP; ENG; ENRG; FIN; FOOD; GLA; GRDN; HLTH; HOME; IND; INT; LEIS; MEDI; MEDIA; MYST; OEM; PHAR; P P; RETL; T C; TELC; TOB; TOUR; TOYS, TRAN; TRAV

Trade Memberships/Affiliations (Company & Individual)

MRS Company Partner; IQCS; ESOMAR; AQR; EphMra; PBIRG;
BHBIA
ISO 9001:2000; ISO 20252:2006; MRQSA