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Statement of Principles
Millward Brown is a leading consumer insight and advisory agency that provides a full range of
qualitative and quantitative solutions that help build successful brands. We are pioneers in the brand,
media & communications space.
We help our clients build and grow their brands from strategy development through to marketing
execution and assessment of brand performance and future potential.
We have six key areas which deliver better brand performance for our clients:
We offer an array of customized solutions to help clients develop, launch and execute their brand
strategies – from market, competitive and target audience assessment through to brand / product
definition, positioning, pricing, marketing and performance planning.
We work with our clients to identify the best marketing channels and media touchpoints to reach their
target audience and deliver their brand promise. We have a dedicated global media practice unit within
Millward Brown that informs clients of the very best media decisions through specialist insight and
We offer a complete suite of Marketing Communications solutions to help clients develop brand
messages and creative that will achieve optimal results across marketing and media platforms. Our Link
copy testing solution is used by 35 of the top 100 most valuable brands in the world. During the space of
12 months these brands have grown their value by 33% more than brands which have not used Link.*
Monitoring in-market progress:
We offer comprehensive 360 degree tracking services to help clients evaluate the effectiveness of
marketing programs, media activities, brand experience and customer response and to ensure
appropriate actions are taken and brand objectives met.
Analysing and measuring financial outcome:
We help our clients understand the impact of their marketing strategies on longer term brand equity and
to consider the financial and investment implications.Our branded and proprietary solutions include: Brand Dynamics™, WPP’s BrandZ, Millward Brown
Optimor Brand Consultancy services and a full suite of analytical ROI tools. The strength and variation of
our combined offer makes us one of the leading consumer insight and advisory agencies in the world.
Assessing the future:
We work with our clients to explore future opportunities for their businesses, brands and brand portfolios.
An example of Some Recent Clients
Available on request
Global Consultancy Services
Methods of Data Collection
CATI; CAPI; EXEC; FTF; HALL; OBS; OMNI; PANL; PLACT; POST; TELI; VIEW; FL; QUAL; NET
ADS; AUTO; B B; BRAND; CHILD; CLOTH; COND; CONF; DM; DIY; DRNK; ENRG; FIN; FOOD; GRDN; HLTH; HOME; INT; IT; LEIS; MEDIA; OEM; PHAR; PUB; RETL; T C; TELC; TOB; TOUR; TOYS; TRAN; TRAV
Trade Memberships/Affiliations (Company & Individual)
MRS Company Partner; ISO9001:2000; BS7911