ORC International

Address

Angel Corner House
1 Islington High Street
London N1 9AH

Telephone

020 7675 1000

Fax

020 7675 1900

E-mail

showcase@orc.co.uk

Website

www.orc.co.uk

Person to Contact

Graham Goodman

Statement of Principles

ORC International is a research agency with offices in the UK, North America, Australia and Asia – all
with the resources and expertise to provide clients with a unique combination of capabilities on both a
local and global scale.

In the UK the company is renowned for conducting effective customer and employee research, driven
by industry knowledge and research expertise in both the public and private sectors. Work is delivered
using the most appropriate technology-based solutions: for gathering data; managing programmes
online; and creating dynamic, real-time reporting systems and analysis methods that enhance the ability
to focus on adding value to the research.

ORC International has gained particular expertise within specific markets including:
• Public Services – local and central government and housing
• Financial Services
• IT and Telecommunications
• Retail
• Healthcare
• Consumer
• Business to Business
The company provides a comprehensive range of ad hoc, syndicated and continuous research facilities,
using a wide range of techniques, including online surveys, telephone and face-to-face interviewing,
indepth interviewing, group discussions, observation and mystery shopping.
In the UK, ORC International offers the following facilities:
• In-house telephone centre with 60 dedicated lines, each equipped with CATI facilities. Telephone
interviewing is undertaken throughout the UK and Europe.
• A national field force of more than 400 interviewers.
• In-house data preparation and processing, providing fast turnaround of results.
• In-house survey computing which is able to add value to survey data through programming, data
mining, modelling, data analysis and reporting.
• A dedicated ORC e-Insight team comprising Internet research and programming experts who
develop individually tailored online research applications.

An example of Some Recent Clients

Abbey National, AXA, Boots, Big Lottery Fund, Capita, HM Court Service, De Vere Hotels, The Department for Work and Pensions, FSA, Fujitsu, Hanover Housing, Hewlett Packard, IBM, HM Revenue and Customs,
Kent County Council, Learning and Skills Council, Legal & General, Marks & Spencer, McDonalds, Nationwide Building Society, Norwich Union, Orange, Premier Inn, Riverside Group, Saab, Sainsbury’s, Severn, Trent Water, Ufi Limited, Woolworths, Whitbread

Principal Directors

Richard Cornelius – Managing Director
Rory MacNeill – Deputy Managing Director
Nigel Maxfield – Director
Kate Pritchard – Director
Trevor Robinson – Director

Date Established

1968

Services

Data Preparation, Data Processing, Consultancy Services, Fieldwork, International, Web Evaluation

Methods of Data Collection

CAPI; CATI; EXEC; FtF; FL; GRPD; HALL; MYST; OBS; OMNI; PANL; POST; QUAL; TELI; VIEW;
WEB/NET

Research Specialities

AUTO; B B; C H; CLOTH; COND; DIY; DRNK; EDUC; EMP; ENRG; FIN; FOOD; GLA; HLTH; IT; INT; LEIS; MEDIA; MYST; RETL; T C; TELC; TOUR; TRAN; TRAV

Trade Memberships/Affiliations (Company & Individual)

MRS; ICCESOMAR; Interviewer Quality Control Scheme; Association of Qualitative Research Practitioners; Association of Survey Computing; BCS (British Computer Society); Social Research Association; MRQSA;
Investors in People