Phoenix Market Research and Consultancy

Address

Whithorne House

London Road

Cheltenham

GL52 6UY

Telephone

01242 256 816

Fax

01242 256 817

E-mail

enquiries@phoenixmrc.co.uk

Website

www.phoenixmrc.co.uk [http://www.phoenixmrc.co.uk]

Person to Contact

Dr Susa…

Address

Whithorne House
London Road
Cheltenham
GL52 6UY

Telephone

01242 256 816

Fax

01242 256 817

E-mail

enquiries@phoenixmrc.co.uk

Website

www.phoenixmrc.co.uk

Person to Contact

Dr Susan Owen

Statement of Principles

PHOENIX MRC brings a fresh approach to ad hoc market research in the UK and overseas. Our speciality lies in our approach. Our work is driven by a passion for provision of high quality market research and a clear vision as to how to achieve it.

The organisation’s strengths are deeply rooted in psychological and statistical rigour, influenced by an enthusiasm for applying these to solve real-life marketing problems.

PHOENIX MRC has evolved the concept of NEXUS research, combining the most positive aspects of qualitative and quantitative techniques to enrich every project undertaken. This means we apply attention to project design and detail throughout every project. It ensures the highest standards of fieldwork, and results firmly based in market realities.

We apply data-grounded analysis to qualitative as well as quantitative work. And our quantitative results are never merely analysed table by table. We draw out the framework within each data mass to give you not only the pieces of the puzzle for results, but the whole picture into which they fit.
PHOENIX MRC draws on wide experience across many product fields and research techniques, carefully applying the right mix of techniques to meet your marketing objectives. Recent clients include many household names and major blue chip UK retailers, advertising agencies, financial service providers, manufacturers and
management consultants and numerous SMEs.

An example of Some Recent Clients

Please visit our website www.phoenixmrc.co.uk

Principal Directors

Dr Susan Owen

Date Established

1995

Services

Full service ad hoc with specialisms in mystery shopping, customer insight and branding

Methods of Data Collection

CATI; EXEC; FL; FtF; HALL; OBS; PLACT; POST; TELI; QUAL; NET

Research Specialities

ADS; DM; FIN

Trade Memberships/Affiliations (Company & Individual)

Market Research Society; MRQSA; Registered Business Link Consultant

 

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here