Principles Research

Address

Devonshire Hall

Devonshire Avenue

Street Lane

Leeds LS8 1AW

Telephone

0113 226 2266

Fax

0113 269 6097

E-mail

enquiries@principlesresearch.co.uk

Website

www.principlesresearch.co.uk [http://www.principlesresearch.co…

Address

Devonshire Hall
Devonshire Avenue
Street Lane
Leeds LS8 1AW

Telephone

0113 226 2266

Fax

0113 269 6097

E-mail

enquiries@principlesresearch.co.uk

Website

www.principlesresearch.co.uk

Person to Contact

Lesley Dudleston
Bernie May

Statement of Principles

Principles Research is a full service qualitative & quantitative research agency with
strategic planning consultancy. Our aim is to feed the real world of the consumer into
the real world of the client and we do this: –
a) through our analysis & strategy building approaches
b) by complementing qual & quant with insightful techniques & established realworld™
methodologies
c) by integrating research with other marketing disciplines to offer a consultancy
process
d) by integrating learnings from our four consumer understanding initiatives and
adding value & insight to every project; trendspotting, the life time project, our
online U&A panel and consumer chat room
Our approaches and techniques guide commercial decision makers on how to
respond effectively to the changing world of the consumer, because people don’t
always do what they say they do.

An example of Some Recent Clients

E.ON, CIS, Denby Pottery, Goldenfry, HBOS, Lakeland, McDonalds, Nestle, Nestle Beverages, Northern Foods, Richmond Ice Cream Ltd, Ronseal, Tesco Personal Finance, Thorntons, Thornton & Ross, TNT,
UK Greetings, Warburtons, Wynsors

Principal Directors

Lesley Dudleston
Bernie May

Date Established

1986

Services

Market Research & Planning Consultancy

Methods of Data Collection

EXEC; FTF; HALL; OBS; PANL; PLACT; POST; TELI; QUAL; NET

Research Specialities

AUTO; ADS; CHILD; CONF; DRNK; ENRG; FIN; FOOD; HLTH; INT; MEDIA; PHAR; PUB; RETL;
T C; TELC; TOB; TOYS; TRAV

Trade Memberships/Affiliations (Company & Individual)

MRS, AQR

 

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