QIQ International

Address

53 St Martins Lane
London WC2N 4EA

Telephone

0207 836 0727

E-mail

info@qiqinternational.com

Website

www.qiqinternational.com

Person to Contact

John Pawle

Statement of Principles

QiQ International offers its clients a unique blend of research skills: quantitative research expertise and
creative qualitative content. QiQ has been pioneering the fusion of qual and quant and applying insights
from modern neuroscience and psychology since 1987.

We specialise in FUSION™, which combines the best of qualitative techniques with the best of
quantitative analysis and reliability. FUSION™ uses the latest online/virtual technology to deliver deep
and broad marketing insights.

Our techniques are inventive and creative; they are also proven and robust. It is this combination of
research integrity and ingenuity that has built our reputation for innovation and provides greater insight
and competitive advantage for our clients.

RESC – measures Rational, Emotional, Social and Cultural needs and shows how these impact on
consumer-brand relationships and ultimately sales.

SENSATIONS – measures the totality of the brand experience. It is based on the psychological theory
of synaesthesia, and uses FUSION interviewing techniques to measure sensory associations in terms
of smell, taste, touch, vision and sound. SENSATIONS provides a more sensitive measure of taste,
fragrances and the whole sensory brand experience.

In addition to our innovations, we offer a full range of traditional quantitative and online solutions and are
highly experienced in the delivery of the following types of projects:
QIQ (QUALIQUANT) INTERNATIONAL
66 Marketing Week Market Research Showcase 2008
• Brand Equity Evaluation
• Strategic Market Studies
• NPD & Concept Development
• Communication Testing
• Name and Pack Testing
• Fragrance and Taste Testing
• Tracking Studies
• Customer Satisfaction
• Online Omnibuses
• Everyday online research

An example of Some Recent Clients

Available on request

Principal Directors

Peter Cooper – CEO
John Pawle – Managing Director
Brooke Binder – Associate Director

Date Established

1989

Services

Quantitative, Online Data Collection, Interactive surveys, Diagnostic Analysis

Methods of Data Collection

CAPI, CATI, EXEC, FTF, HALL, OMNI, PANL, PLACT, POST, TELI, FL, NET

Research Specialities

ADS ; AGR ; AUTO ; B B ; BP ; BRAND ; C H; CHILD ; COND ; CONF ; DRNK ; EDUC ; EMP ;ENRG ; ENV ; FIN ; FOOD; HLTH; HOME; INT; LEIS; MEDI; MEDIA; OEM; PHAR; PUB; P P; RETL;
T C; TELC; TOB; TOUR; TRAN; TRAV

Trade Memberships/Affiliations (Company & Individual)

ESOMAR, MRS, Marketing Society, EphMRA