The ID Factor

Address

1st Floor
69-73 Theobalds Road
Holborn
London
WC1X 8TA

Telephone

020 7618 4670

Fax

020 7618 4699

E-mail

rfq@theidfactor.com

Website

www.theidfactor.com

Statement of Principles

The iD Factor occupies a position at the cutting edge of market research. Specialising in web-based
surveys, sample provision and data analysis we employ the latest technologies to provide agencies and
clients with the information and insight they need, when they need it.

As market leaders in web based survey technology our philosophy is research excellence in all areas,
from sampling recommendations, questionnaire design or data analysis.

Our products and services:
Survey programming: One of the first agencies in the UK to master online survey development, The iD
Factor is continuously developing and testing the latest progressive applications including online media
evaluation, conjoint analysis, multimedia and flash programming.

Respondent access: Strategic partnerships and in house panel services
mean we can source almost any online respondent and guarantee your desired response rate globally.
Additionally we have access to specialist medical and IT panels worldwide. Capable of recruiting,
designing and hosting bespoke project panels we also have two in house panels:
• General consumer (UK) – Home Of Research: www.homeofresearch.com
• Technical respondents (UK) – TechTank: www.techtank.com
The iD Factor is unique in that we have an internal ‘Insight’ department which is responsible for
underpinning research excellence in both the management of our panels and by adding value to
research conducted by our clients.

Data processing: The iD Factor’s comprehensive data processing service delivers the results of your
research in a manageable form. Complex tabulations are available in multiple formats from PDF to Excel
allowing you the most flexibility in using and communicating your results. In addition to our core
services, iD Livewire, our real-time reporting tool, allows clients to observe and manipulate data as it is
coming in.
The iD Factor truly is a one-stop-shop for your research and marketing needs.

Principal Directors

Paul Dixon

Date Established

2001

Services

Online survey development Global panel access and sample provision data preparation and processing research services and statistical analysis

Methods of Data Collection

Online surveys, NET, PANL, OMNI,
QUAL

Research Specialities

ADS; AUTO; B B; BP; BRAND; C H; CHILD; CLOTH; COND; DM; DIY; DRNK; EDUC; EMP; ENV;
EXHIB; FIN; HLTH; HOME; IT; INT; LEIS; MEDI; MEDIA; OEM; PHAR; PUB; RETL; T C; TELC; TOUR;TRAN; TRAV

Trade Memberships/Affiliations (Company & Individual)

MRS, ESOMAR, TMN Group PLC, ICD Research, TMN Media, EDR Agency