69-73 Theobalds Road
020 7618 4670
020 7618 4699
Statement of Principles
The iD Factor occupies a position at the cutting edge of market research. Specialising in web-based
surveys, sample provision and data analysis we employ the latest technologies to provide agencies and
clients with the information and insight they need, when they need it.
As market leaders in web based survey technology our philosophy is research excellence in all areas,
from sampling recommendations, questionnaire design or data analysis.
Our products and services:
Survey programming: One of the first agencies in the UK to master online survey development, The iD
Factor is continuously developing and testing the latest progressive applications including online media
evaluation, conjoint analysis, multimedia and flash programming.
Respondent access: Strategic partnerships and in house panel services
mean we can source almost any online respondent and guarantee your desired response rate globally.
Additionally we have access to specialist medical and IT panels worldwide. Capable of recruiting,
designing and hosting bespoke project panels we also have two in house panels:
• General consumer (UK) – Home Of Research: www.homeofresearch.com
• Technical respondents (UK) – TechTank: www.techtank.com
The iD Factor is unique in that we have an internal ‘Insight’ department which is responsible for
underpinning research excellence in both the management of our panels and by adding value to
research conducted by our clients.
Data processing: The iD Factor’s comprehensive data processing service delivers the results of your
research in a manageable form. Complex tabulations are available in multiple formats from PDF to Excel
allowing you the most flexibility in using and communicating your results. In addition to our core
services, iD Livewire, our real-time reporting tool, allows clients to observe and manipulate data as it is
The iD Factor truly is a one-stop-shop for your research and marketing needs.
Online survey development Global panel access and sample provision data preparation and processing research services and statistical analysis
Methods of Data Collection
Online surveys, NET, PANL, OMNI,
ADS; AUTO; B B; BP; BRAND; C H; CHILD; CLOTH; COND; DM; DIY; DRNK; EDUC; EMP; ENV;
EXHIB; FIN; HLTH; HOME; IT; INT; LEIS; MEDI; MEDIA; OEM; PHAR; PUB; RETL; T C; TELC; TOUR;TRAN; TRAV
Trade Memberships/Affiliations (Company & Individual)
MRS, ESOMAR, TMN Group PLC, ICD Research, TMN Media, EDR Agency