Classic FM, the GCap Media-owned commercial station, has signed a deal with AEG, owner of the O2, to sponsor a series of concerts at the arena, from October until February next year. The Classic FM Series, which will be held at the indig02, will showcase new classical music, such as Grammy winner Garrick Olsen. It […]
The Incorporated Society of British Advertisers (ISBA) has lambasted culture secretary Andy Burnham as “shortsighted” for his stance against allowing product placement. Bob Wootton, director of media and advertising at ISBA, says that advertisers wishing to place products on TV already do so. He says the move by the European Union to allow paid-for product […]
WPP Group has begun to distance itself from a potential deal with Taylor Nelson Sofres, following closer scrutiny of the global research company’s financial condition earlier this week. One source close to WPP Group chief executive Sir Martin Sorrell says his “ardour for a deal is definitely cooling”. WPP is engaged in a complex stand-off […]
Smart win for Agency Republic
It has been almost three years since City AM’s launch and it has just recorded its first pre-tax profit, answering critics who back in 2005 claimed there was no room, nor need, for yet another free London newspaper. In the six months to March this year the company reported a profit before tax of £47,000 […]
Notting Hill Carnival is seeking new sponsors for “bespoke packages” at the annual event, which takes place over the August Bank Holiday weekend. The carnival is planning to shift away from its traditional approach of offering a selection of street media such as lampposts and billboards to sponsors by offering a series of opportunities tailored […]
Queens Park Rangers Football Club has signed a seven-figure deal with Abbey to bring the bank on board as the club’s official financial services partner. The two-year deal will provide Abbey with joint branding at QPR’s stadium, Loftus Road, as well as access to players and use of the club’s facilities throughout the year. The […]
Whether you agree with his judgement or not, one thing you can’t accuse the new culture secretary of being is indecisive. Andy Burnham got straight to grips with the nettle of product placement, and its tendency to blur editorial and commercial lines, by telling us he didn’t like it. Not at all: not only did […]
Digital media could be the goose that lays the golden egg for the advertising industry if the ‘nice years’ really are at an end, says Charlie Makin
Despite the great opportunities for advertisers online, they are finding that they have to contend with consumers who are recognising traditional forms of ads and learning to ignore them. By Martin Croft
Promotional gifts are gaining respect as marketing tools, but in order to succeed they must meet the desires of consumers who are increasingly used to bespoke, unique services. By Jo-Anne Flack
Now that brands are arrogating such importance to themselves that they are appointing ambassadors, it makes one wonder where their embassies are
There could be less email and more chat!
Razors and blades in the UK is big business an industry worth 300m a year, but one dominated by Procter & Gamble brand Gillette, which holds more than two-thirds of the market. Yet entrepreneur Will King thinks his Azor range, launched under his King of Shaves (KoS) brand this week, can not only dent, but account for 25% of the market within five years.
InBevs proposed acquisition of Anheuser-Busch could bring the good times grinding to a halt for Budweiser marketers. As guardians of the worlds biggest lager brand, Bud executives have confidently strode the globe, assured in the belief that they have reached the top of their profession.