Month: June 2008

Kidston and Tesco launch eco shopping bag

Marketing Week

Cath Kidston, the “yummy mummy” designer, has created a range of eco shopping bags to raise funds for Marie Curie Cancer Care, which will be sold exclusively through supermarket chain Tesco. All profits will go to Marie Curie. The move aims to replicate the high-profile launch of Anya Hindmarsh’s “I’m Not a Plastic Bag” bag, […]

Wonderbra searches for Britain’s best breasts

Marketing Week

Wonderbra is launching a campaign to find Britain’s best breasts as it launches its new D to G cup range. A viral, created by Iris, will invite women to become a Wonderbra model. The campaign, which launches today (June 17), will promote an open-call audition later this month where women can take part in the […]

Scottish Government to outlaw cheap booze

Marketing Week

The Scottish Government is expected to outlaw cheap alcohol deals by introducing a new tax later today (June 17), as part of its action plan to counter alcohol abuse among teenagers. The move is also designed to end cut price deals and buy-one-get-one free offers in supermarkets. The plan will also include increasing the age […]

Havas to merge sports and entertainment agencies in one network

Marketing Week

Havas Media is bringing its sports and entertainment agencies into one network as part of a move to launch an integrated worldwide offering. Havas Sports and Entertainment will offer services across consultancy, branded content and negotiation. The move will unite entertainment agencies such as B6 Entertainment and Cake, with Havas sports agencies. In most countries […]

TUI merges Thomsonfly and First Choice Airways in the UK

Marketing Week

TUI is merging its two airlines, Thomsonfly and First Choice Airways, to create the third biggest airline in the UK. The combined airline will launch as Thomson Airways in May next year. The holiday operator will continue to operate the two brands separately on the high street and overseas. Thomsonfly and First Choice Airways have […]

Visa to host Olympic handover party

Marketing Week

Visa, the credit card brand, will throw a major outdoor party on The Mall in London as part of Olympic handover celebrations on August 24. The Visa 2012 Party, announced today (June 16), will include a free concert for 40,000 revellers outside Buckingham Palace. The party will be extended around the UK with several other […]

LG poaches Sony Ericsson marketer to head UK marketing

Marketing Week

LG Electronics has appointed Sony Ericsson marketer Andrew Warner as UK and Ireland marketing director. He will start at the electronics company today (June 16) and work on strengthening brand awareness of the company, reporting to UK president Brian Na. Warner was previously global director of brand management at Sony Ericsson, where he was involved […]

OgilvyOne wins eHarmony DM account

Marketing Week

OgilvyOne has won the direct marketing account for eHarmony, the US-based online dating site, ahead of its launch in the UK later this year. The agency is understood to have won the business without the pitch and it is not yet clear what marketing activity it is planning. Dr. Neil Clark Warren, an author and […]

Fortis launches first global ad campaign

Marketing Week

Fortis is pledging to drop the “empty promises” associated with financial services companies in its first global advertising campaign. The “Life is a curve” ad marks the first work created by Grey Worldwide since winning the £100m account in November last year. The campaign, which breaks this week, will focus on establishing a global identity […]

Five hands 5m advertising account to Grey

Marketing Week

Five has moved its 5m advertising from Vallance Carruthers Coleman Priest to Grey without a pitch. The move follows the departure of director of content Lisa Opie, who was responsible for the broadcaster’s marketing.

Christian Aid targets young people with new brand

Marketing Week

Christian Aid is launching a youth brand to fight young people’s disengagement with global issues. The Ctrl.Alt.Shift brand aims to recruit a community of 18- to 25-year olds to become “outspoken aggregators” for global issues. The campaign, which launches today (June 16), will urge people to sign up to its website or take part in […]

Agencies question Google/Yahoo! tie-up

Marketing Week

Google ads will soon appear on Yahoo!’s search engine results in the US and Canada, in a pact that is anticipated to roll out globally. But industry experts are already questioning what impact it will have on UK advertisers’ online campaigns.

Europcar appoints marketing director ahead of relaunch

Marketing Week

Europcar UK Group has appointed Catriona Lougher as its first consumer marketing director, charged with heading a multi-million pound relaunch of Europcar into the UK leisure market. She has come from Premier Inn where she was head of marketing. The position was created following Europcar’s acquisition of National Car Rental and Alamo Rent A Car […]

Blowing the froth off Budweiser

Marketing Week

All said and done, $46bn isnt a lot of money to offer for what was, until quite recently, the worlds biggest brewer: its just a tad more than Microsoft bid for ailing internet portal Yahoo, before walking away in a huff.