Isobel wins 2.5m Bernard Matthews ad account
Marketing WeekTurkey company Bernard Matthews has appointed Isobel to handle its 2.5m advertising account. The agency won the business following a competitive pitch against Publicis.
Turkey company Bernard Matthews has appointed Isobel to handle its 2.5m advertising account. The agency won the business following a competitive pitch against Publicis.
Companies will be able to turn their brands into web addresses after the strict rules on so-called “top-level” domain names, such as .com or .uk were relaxed by the internet regulator. Members of the Internet Corporation for Assigned Names and Numbers (ICANN) yesterday (June 26) voted unanimously for the changes. A second proposal to introduce […]
Sharpie Markers is launching its first UK TV campaign, starring footballer David Beckham. The global campaign is the first since Sharpie signed Beckham as the face of the brand earlier this year. The execution shows Beckham using a Sharpie pen to autograph unusual items for fans. When the time comes to return the Sharpie to […]
Labour is to hold a 15,000-a-ticket charity auction to raise funds, but given the lots on offer and City sentiment towards it, it all looks a recipe for disaster
Cineworld Group, the UKs second largest cinema chain, is understood to have appointed Billington Cartmell to handle its integrated advertising account.
Asda is ramping up its presence in the gaming sector with a new in-store format it has developed with Nintendo. It will include branded aisles when it is rolled out from next month. The retailer will abandon its usual look and colour scheme in favour of rows given over to different game formats as it […]
Kraft Foods is understood to be talking to European agencies about a number of briefs, thought to include the Philadelphia cream cheese brand. The bulk of the company’s advertising is currently handled by JWT. The food giant has already started a review of the $50m (£25m) US account for Philadelphia. JWT, which is the global […]
Capital and Classic FM owner GCap Media has been fined a record 1.1m by media regulator Ofcom for running a listener competition that entrants had no chance of winning. The Secret Sound competition was run on 30 local radio stations in GCap’s One Network.
James Murdoch proved he could run a pay TV station during his three successful years in charge of BSkyB. Now, seven months after taking the helm at News Corporation in Europe and Asia, he is aiming to show he is as great a newspaper man as his father Rupert. The radical shake-up unveiled by 35-year-old […]
Ilva Furniture has gone into administration after just over two years of trading in the UK. The Danish company, set up to rival Ikea, suffered from a flawed launch and tough market conditions that have hit a number of retailers. It launched in the UK in May 2006, with a store at Lakeside in Thurrock, […]
Directories business Yell has appointed former AOL executive Mark Canon to the new role of UK president of new media. He will lead Yell’s new media teams covering strategy, product and service development, and technology across internet, voice and mobile channels.
Virgin Media has launched its first corporate responsibility report, as the cable operator looks to develop its green and ethical credentials to match those of the Virgin Group. The report examines the progress made since Virgin Media launched in February last year. It says it has identified a number of issues around developing a CR […]
DSG International, the owner of Currys and PC World, has unveiled a 30% plunge in profits, warning that it remains “very cautious” about consumer confidence. The group posted underlying pre-tax profits of £205.3m for the year to May 3, down from £295.1m for the previous year, although sales rose 8% to £8.5bn. The retailer, which […]
The latest Marketing Week Interactive Book is now available to download The fourth of our Interactive guides is packed with advice and opinion from leading industry experts in interactive media on the following topics.. Digital Disciplines: Search marketing, Affiliate marketing, Online advertising, E-mail marketing, Mobile marketing, Interactive TV, Web 2.0, E-commerce Campaign Planning: Creativity online, Online ad networks, Measurement and analytics, Usability, Convergence, Behavioural targeting
Nando’s has evolved from its South African roots to a recognisable UK high street brand. It has now set its sights on expansion with the appointment of a UK marketing director. By Martin Croft