8 Rosebery Avenue
020 7843 9777
020 7843 9779
Person to Contact
Statement of Principles
SPA is one of the largest independent qualitative and quantitative research agencies in the UK. Our
independence means we are accountable to clients first, not shareholders and enables flexibility and
Our client base is broad but we specialise in eight key areas.
Kids & Youth
Marcomms and Brands
Leisure & Lifestyle
SPA the company stands for creativity, strategic thinking, pragmatism and what we call ‘wise-words’.
We design research solutions, action them with a strategic vision in mind, think through the findings
carefully and deliver recommendations succinctly based on what the research means, not just on what
the research says.
We promise to change the way you and your internal clients feel about market research with confident
and thought-provoking debriefs that help show your company the way forward.
We tell it how it is at SPA and won’t bore the marketing department to death in the process.
An example of Some Recent Clients
Available on request
Jon Priest – Chairman
Ruth Simons – Director
Charlotte Butterworth – Joint Managing Director
Richard Barton – Joint Managing Director
Mark Thorpe – Creative & Planning Director
Suzy Aronstam – Director
Rebecca Ironside – Director
Jo Lockett – Marketing Director
Balbir Punia – Field Director
Full service qualitative and quantitative, ad hoc and tracking research in the UK and globally. Also Fieldwork only services.
Methods of Data Collection
CATI; CAPI; EXEC; FTF; HALL; OBS; PANL; PLACT; POST; TELI; VIEW; FL; QUAL; NET
ADS; BRAND; CHILD; CONF; DRNK; FOOD; HOME; INT; LEIS; MEDIA; PUB; RETL; T C; TELC;
TOYS; TRANS; TRAV
Trade Memberships/Affiliations (Company & Individual)
AQR; ESOMAR; MRG; MRS; CIM