Survey and Marketing Services

Address

Unit 2
Balliol Business Park West
Benton Lane
Longbenton
Newcastle-upon-Tyne
NE12 8EW

Telephone

0191 270 0596

Fax

0191 266 6291

E-mail

mail@surveymarketing.co.uk

Website

www.surveymarketing.co.uk

Person to Contact

Lesley Wright

Statement of Principles

Survey & Marketing Services (SMS) is an independent full service research agency providing both
quantitative and qualitative expertise.
We are based in North East England but our service is by no means limited to that geographical region.
As founding members of NEXUS we are part of an international group of market research agencies
offering a national, European and global service
Specialist areas of expertise are FMCG, financial and food & drink.
Services include:
International
• Single and multi-country quantitative and qualitative research
Quantitative
• Central location
• Door to door
• In-home placements
• Mystery shopping
• On-street
• Postal
Telephone Research Centre
• 30 booth call centre – CATI
Qualitative
• Focus groups
• Concept labs
• Depth interviews
• Clinical testing facilities
• Viewing facilities ‘Seen & Sound’ in the South and North East
Data Processing
• Quantum
• Quanvert
• SPSS
• SNAP
• Merlin
Warehouse
• Storage of products
• Product packing services
• Distribution services
• Large scale mailings/distribution of samples
Our total commitment to quality is evidenced by the fact that we have been awarded ISO9001 and the
Market Research Quality Standards Association (MRQSA) service standard for market research

An example of Some Recent Clients

Available on request

Principal Directors

Nick Maxwell

Date Established

1985

Services

Full Package Qualitative, Quantitative Research, Data Processing, Warehouse

Methods of Data Collection

CAPI; EXEC; FtF; HALL; PLACT; POST; CATI; TELI; VIEW; QUAL; OBS; PANL; FL; NET

Research Specialities

ADS; B B; BP; COND; DIY; DRNK; EDUC; FOOD; GLA; HLTH; LEIS; MEDIA; MYST; OEM; PHAR;
PUB; RETL; T C; TRAN; TRAV; QUANVERT

Trade Memberships/Affiliations (Company & Individual)

MRS; ESOMAR; MRQSA; AQR; CIM; VFA