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Statement of Principles
We at Synovate like to describe ourselves as ‘The biggest small market research company in the world’.
This means we combine the service, creativity and responsiveness of a small agency with the worldclass
thinking, infrastructure and resource of a global network. Bold, creative and curious, we believe in
understanding our clients’ unique business objectives and providing them with actionable recommendations to help them move forward. It’s an approach that has made us one of the world’s top ten research companies, generating insights that add impetus to major brands around the world. This approach is supported by a comprehensive portfolio of leading edge solutions and practice areas (our global streams of specialist expertise). These include:
Brand & Communications: Our global practice provides leading edge thinking and a comprehensive
understanding of how consumers view your brands. Our strong UK team delivers both continuous
communications tracking and ad-hoc research. Brand Value Creator (BVC), Synovate’s brand equity
measurement tool, looks at the current strength of brands and identifies the factors inhibiting growth.
Market Barriers identifies obstacles standing between brands and their consumers and the extent to
which market factors interfere with the strength of the brand relationship.
Synovate Customer Experience: This global practice includes our capabilities in customer and
employee loyalty, performance tracking, mystery shopping, footfall and shopper behaviour analysis,
automated collection of customer feedback, and customer experience management consulting. Our
Experience Management (ExM) solutions and services provide powerful insight and understanding into
the many touchpoints that shape how customers engage with brands, products and services, allowing
our clients to develop more profitable relationships with customers.
Online and panel research (Synovate ViewsNet): Our comprehensive online solution brings
together unrivalled online and panel management knowledge, thought leadership and expert
engagement from design through to analysis- with global reach via our ViewsNet panels, available for all
data collection methodologies.
MarketQuest (ConceptQuest, ProductQuest, PackQuest, PriceQuest): This focused
approach to product testing and analysis delivers action-oriented information throughout the product
life cycle. The Market Value Potential (MVP) suite of tools provides an assessment of market potential
for a concept at any stage of development.
Motivational research (Synovate Censydiam): This approach humanises marketing, creating a
deeper understanding of motivations in order to gain insight into how we can influence people’s
behaviour. Synovate Censydiam specialises in motivational surveys and research methods based on
Synovate Qualitative: Thought leadership and the local application of best practice drives the full
range of qualitative approaches and solutions offered.
Synovate Healthcare: Dedicated to delivering marketing research solutions to the global
pharmaceutical and medical device industries, Synovate Healthcare combines therapy area knowledge,
a fully array of custom and syndicated research solutions and international presence.
Synovate Motoresearch: Offering a full suite of research tools to help the automotive industry
develop products with maximum pulling power. Synovate-24, our customer feedback program for
automotive dealerships, provides dealers with immediate information on their customers’ experiences.
Synovate Aztec: Synovate Aztec are retail market intelligence specialists; our services assist
manufacturers in managing their marketing activities, product portfolios, in-store execution, category
management and promotional activities by supporting them with our world class software tools and
experienced consulting teams.
An example of Some Recent Clients
Available on request
Methods of Data Collection
CAPI; CATI; EXEC; F2F; FL; HALL; NET; OBS; OMNI; PANL; PLACT; POST; QUAL; RTAUD; TELI; VIEW
ADS; AUTO; B B; BRAND; C H; CHILD; COND; CONF; DRNK; EMP; ENRG; ENV; EXHIB; FIN;FOOD; GLA; HLTH; HOME; IND; INT; IT; LEIS; MEDI; MEDIA; MYST; PHAR; PUB; P P; RETL; T C; TELC; TOB; TOUR; TRAN; TRAV
Trade Memberships/Affiliations (Company & Individual)
MRS; AQR; ESOMAR; IQCS; BIG; MS; MRQSA