Through the Loop Consulting Ltd

Address

PO Box 2528

Maidenhead

Berkshire

SL6 9WS

Telephone

01628 898542

Fax

01628 474836

E-mail

carol@throughtheloop.com

Website

www.throughtheloop.com [http://www.throughtheloop.com]

Person to Contact

Carol Samms

Address

PO Box 2528
Maidenhead
Berkshire
SL6 9WS

Telephone

01628 898542

Fax

01628 474836

E-mail

carol@throughtheloop.com

Website

www.throughtheloop.com

Person to Contact

Carol Samms

Statement of Principles

Through the Loop is an independent marketing consultancy, specialising in consumer, brand and
market-place insight. A unique resource base, including a comprehensive marketing data bank,
enables us to analyse consumer, category and competitive dynamics/trends at a very sophisticated
level. Through the Loop takes a multi- disciplinary approach and specialises in the integration of
primary and secondary research.
Our Services include:
• Consumer research brand and advertising evaluation, qualitative and quantitative.
• Scenario planning – examining the future outcomes or likely scenarios for a market category or
company, identifying the competencies required as a result.
• Brand planning- defining future brand development and related communications guidelines.
• New products and services – global search facilities to identify product and service trends, brain
storming workshops.
• Project management – managing complex marketing consultancy and research projects for
clients, often across countries.

An example of Some Recent Clients

The Coca-Cola Company, TeliaSonera, World Gold Council, Sampo Bank Plc, Posti (Finland Post Corporation),
Hakuhodo, McCann Worldgroup, Church & Dwight

Principal Directors

Carol Samms

Date Established

1996

Services

Consultancy Services, Market and Company Analysis, Trend Identification and Analysis, Research Project Management, Services Planning, Brand Consultants

Methods of Data Collection

EXEC; FtF; TELI; QUAL

Research Specialities

AUTO; ADS; BRAND; DRNK; FOOD; HLTH; HOME; INT; LEIS; MEDIA; P P; TELC; T C; TRAV

Trade Memberships/Affiliations (Company & Individual)

MRS Company Partner; Market Research Society; ESOMAR

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