Through the Loop Consulting Ltd
Address
PO Box 2528
Maidenhead
Berkshire
SL6 9WS
Telephone
01628 898542
Fax
01628 474836
carol@throughtheloop.com
Website
www.throughtheloop.com [http://www.throughtheloop.com]
Person to Contact
Carol Samms
…
Address
PO Box 2528
Maidenhead
Berkshire
SL6 9WS
Telephone
01628 898542
Fax
01628 474836
Website
Person to Contact
Carol Samms
Statement of Principles
Through the Loop is an independent marketing consultancy, specialising in consumer, brand and
market-place insight. A unique resource base, including a comprehensive marketing data bank,
enables us to analyse consumer, category and competitive dynamics/trends at a very sophisticated
level. Through the Loop takes a multi- disciplinary approach and specialises in the integration of
primary and secondary research.
Our Services include:
• Consumer research brand and advertising evaluation, qualitative and quantitative.
• Scenario planning – examining the future outcomes or likely scenarios for a market category or
company, identifying the competencies required as a result.
• Brand planning- defining future brand development and related communications guidelines.
• New products and services – global search facilities to identify product and service trends, brain
storming workshops.
• Project management – managing complex marketing consultancy and research projects for
clients, often across countries.
An example of Some Recent Clients
The Coca-Cola Company, TeliaSonera, World Gold Council, Sampo Bank Plc, Posti (Finland Post Corporation),
Hakuhodo, McCann Worldgroup, Church & Dwight
Principal Directors
Carol Samms
Date Established
1996
Services
Consultancy Services, Market and Company Analysis, Trend Identification and Analysis, Research Project Management, Services Planning, Brand Consultants
Methods of Data Collection
EXEC; FtF; TELI; QUAL
Research Specialities
AUTO; ADS; BRAND; DRNK; FOOD; HLTH; HOME; INT; LEIS; MEDIA; P P; TELC; T C; TRAV
Trade Memberships/Affiliations (Company & Individual)
MRS Company Partner; Market Research Society; ESOMAR