PO Box 2528
Person to Contact
Statement of Principles
Through the Loop is an independent marketing consultancy, specialising in consumer, brand and
market-place insight. A unique resource base, including a comprehensive marketing data bank,
enables us to analyse consumer, category and competitive dynamics/trends at a very sophisticated
level. Through the Loop takes a multi- disciplinary approach and specialises in the integration of
primary and secondary research.
Our Services include:
• Consumer research brand and advertising evaluation, qualitative and quantitative.
• Scenario planning – examining the future outcomes or likely scenarios for a market category or
company, identifying the competencies required as a result.
• Brand planning- defining future brand development and related communications guidelines.
• New products and services – global search facilities to identify product and service trends, brain
• Project management – managing complex marketing consultancy and research projects for
clients, often across countries.
An example of Some Recent Clients
The Coca-Cola Company, TeliaSonera, World Gold Council, Sampo Bank Plc, Posti (Finland Post Corporation),
Hakuhodo, McCann Worldgroup, Church & Dwight
Consultancy Services, Market and Company Analysis, Trend Identification and Analysis, Research Project Management, Services Planning, Brand Consultants
Methods of Data Collection
EXEC; FtF; TELI; QUAL
AUTO; ADS; BRAND; DRNK; FOOD; HLTH; HOME; INT; LEIS; MEDIA; P P; TELC; T C; TRAV
Trade Memberships/Affiliations (Company & Individual)
MRS Company Partner; Market Research Society; ESOMAR