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Statement of Principles
TNS is a global market information and insight group. Its strategic goal is to be recognised as the global leader in delivering value-added information and insights that help our clients make more effective business decisions.
TNS delivers innovative thinking and excellent service across a network of 80 countries. Working in partnership with clients, TNS provides high-quality information, analysis and insight that improves understanding of consumer behaviour. TNS is the world’s leading provider of customised services, combining sector knowledge with expertise in the areas of Product Development and Innovation, Brand and Communications, Stakeholder Management, Retail and Shopper and Customer Intelligence. TNS is a major supplier of consumer panel, media intelligence and audience measurement services. TNS is the sixth sense of business.
What are your business issues?
TNS helps our clients optimise brand and product portfolios, consolidate and define brand architecture and identify new product opportunities.
Product Development and Innovation
TNS helps you manage the risk of new product development and innovation with solutions that identify the ideas that are worth investing in, make a concept more appealing and help you optimise the mix and ultimately improve the return on your investment.
Advertising and communications
How do you know your advertising and communications have the right message, a creative execution which effectively communicates this message to motivate the audience, and the media plan to ensure it receives the right exposure? You also need to understand both the rational and emotional response to your advertising. TNS can advise you at all stages of the creative process, as well as tracking performance to ensure you are having the desired effect with the right people.
TNS evaluates both the power of the brand in customers’ minds, and its power in the market. This ensures you have a complete understanding of your brand equity within the competitive context, and provides the knowledge to capitalise on market opportunities and respond to any threats.
TNS Stakeholder Management solutions help you understand and actively manage your company’s relationships with interest groups such as customers, employees, distributors, shareholders or the general public.
Retail and Shopper
TNS Retail and Shopper insights help you improve the equity, sales and profitability of a brand,
category or store through consumer-focused changes to the retail environment and messaging. Opinion Polling
TNS is the world’s largest opinion polling company, helping our clients to interpret the future, covering a wide range of political, social and economic issues.
Continuous consumer panels
What are your customers buying, where and when? Brand owners and retailers all over the world use TNS Worldpanel to acquire a deeper understanding of people’s purchasing and consumption behaviour.
David Lowden – Chief Executive
Tim Kidd – Managing Director, Worldpanel UK & Ireland
Trevor Richards – Managing Director, TNS UK Custom Research
Full service Qualitative and, Quantitative, Consultancy, Fieldwork, Data Preparation, Data Processing, Statistical modelling, Omnibus, International
Methods of Data Collection
CATI; CAPI; EXEC; FTF; HALL; OBS; OMNI; PANL; PLACT; POST; TELI; VIEW; RTAUD; FL;QUAL; NET
ADS; AUTO; B B ; BP; BRAND; C H; CHILD; CLOTH; CONF; DM; DIY; DRNK, EMP; ENRG; ENG;
FIN; FOOD, GLA; HLTH; HOME; INT; IND; IT; LEIS; MEDI; MEDIA; MYST; PHAR; PUB; P P; RETL; T C; TELC; TOB; TOUR; TOYS, TRAN; TRAV
Trade Memberships/Affiliations (Company & Individual)
BPMRG; ESOMAR; MRS Company Partner; MS