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Statement of Principles
Virtual Surveys are the Website Research Experts. Founded in 1998 we were the first agency in the UK
to specialise in website and online research. Our research skills and online expertise combine to deliver
the required insight to drive your business forward.
Understanding your customers and how they interact with your website is vital to building an effective
online presence. Working closely with our clients on literally hundreds of website projects, Virtual
Surveys has developed a broad range of techniques to help really understand how to fulfil customers’
online needs, including:-
• V-Survey: a pop-up survey technique amongst visitors to your website. Find out who is visiting
your website, what they are trying to do or how they rate it versus other sites?
• V-Surfs: individual accompanied surfing depth interviews to assess the usability, functionality or
content of your website.
Virtual Surveys is at the forefront of using Participatory Web approaches for research purposes, under
the banner Research 2.0. Using our customcommunity platform we can meet a range of long term and
short term objectives.
Our customcommunity allows various functionality to be incorporated, including discussion areas,
personal blogs, surveys, polls, SMS uploads, video & other stimuli uploads etc.
Virtual Surveys combines online expertise with research expertise to provide you with true customer
insight and the best possible return for your money.
We have a wealth of experience in all aspects of customer research and by using online recruitment
techniques we spend less of your budget on fieldwork and more on obtaining insight and
understanding. Techniques frequently employed include:-
• Concept Testing
• Customer Satisfaction Surveys
• Advertising and Brand Tracking
• Usage and Attitude Surveys
• Competitor Benchmarking
Virtual Surveys Marketing Sciences department offers sophisticated analysis techniques to help you get
the most from online research, including VirtualTURF and Brand Price Trade Off.
An example of Some Recent Clients
available on request
Pete Comley, Chairman
Quentin Ashby, Managing Director
Graeme Lawrence, Business Development Director
Ray Poynter, Director
Marilyn Reardon, Director
Virtual Surveys was the first full service agency in Europe to specialise in website and online research.
Methods of Data Collection
EXEC, PANL, QUAL, NET, OBS
ADS, AUTO, BRAND, C H, COND, DIY, DRNK, ENRG, FIN, FOOD, GLA, HLTH, HOME, INT, LEIS, MEDIA, PHAR, PUB, RETL, T C, TELC, TOUR, TRAN, TRAV