Vision Critical

Address

The Mezzanine
24a St. John Street
London EC1M 4AY

Telephone

44 (0) 20 7566 7430

Fax

44 (0) 20 7566 7431

E-mail

london@visioncritical.com

Website

www.visioncritical.com

Person to Contact

Jeremy Holt

Statement of Principles

We are the world leader in bespoke panels and communities with offices in London, New York, San
Francisco, Vancouver and Toronto. We deliver the online research platform & team of experts to help
companies engage with and learn more from their customers using interactive surveys, bespoke panels,
online communities and rich media environments.

Since 2000, we’ve developed over 250 bespoke panels and communities and worked with hundreds of
clients across multiple verticals. We’ve invested millions to create a cutting edge online research
platform that’s powerful yet easy to use. We provide the ultimate in service control and flexibility, you
decide how much panel and research services you would like us to provide.

Our technology has received numerous awards and accolades including a positive review from Tim
Macer in Research Magazine “… what panel-based interviewing systems should be like.” Go beyond
text with visually engaging interactive questions. Allow respondents to express themselves in an online
community with blogs, photos and online forums.

See results instantly and track responses over time to harvest deep insight. Pull target sample in an
instant to react quicker to changes in the marketplace and keep your finger on the pulse of today’s
consumer. With a bespoke panel or community you create a continuous dialogue with your market. Get
the data you need today instead of waiting once a year to read a big fat binder.

An example of Some Recent Clients

Nestle, Clorox, RIM (Blackberry), GAP, Kodak, Business Week, Qantas and Vodafone

Principal Directors

Angus Reid – CEO
Andrew Reid – President & Founder
Jason Smith – President & COO Panel Division

Date Established

2000

Methods of Data Collection

PANL, QUAL, NET

Research Specialities

ADS; BP; BRAND; C H; CHILD; CLOTH; COND; CONF; DRNK; FIN; HLTH ; IT; INT; LEIS

Trade Memberships/Affiliations (Company & Individual)

ESOMAR, CASRO, AMA, MRIA