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44(0)20 7012 6000
44(0)20 7012 6001
Statement of Principles
YouGov plc is a full service research company using online panels to provide insight into public policy commercial market research and stakeholder consultation. YouGov is considered the pioneer of online market
research. Through panel management expertise, flexibility and an innovative approach to recruitment, YouGov operates a quality panel of over 200,000 UK members representing all ages, socio-economic groups and other demographic types, with excellent response rates. YouGov also specialises in growing and maintaining dedicated panels of specialist consumer and professional audiences and offers innovative and tailored market research solutions, quality service and insight that allow clients to make effective decisions about their business.
YouGov has been acclaimed as the country’s most accurate opinion pollster and the most quoted research company in the UK and continues to revolutionise the industry through innovative methodologies.
YouGov Consulting provides clients with added value advice based on data-driven analytics. We help clients
to really understand the world in which they operate and improve their strategic decisions. Using tried and tested online and traditional research approaches as the starting point, YouGov Consulting evolves research into high utility, strategic information for business leaders in the broad areas of brand, consumer behaviour and organisation as well as in sector specialisms such as public, financial, media, telecommunications, technology and retail. The YouGov Consulting team brings together experts with in-depth sector based knowledge who are
committed to helping clients add perspective and understanding to their data. The combination of research expertise and talent from outside of the traditional, core research agency background ensures that YouGov Consulting’s strategic advice and recommendations add real competitive business advantage. For more information, please visit www.yougovconsulting.com
The YouGov Omnibus
Do you have a question that you need answered? The YouGov Omnibus provides quick, cost effective answers
to questions about markets, attitudes, opinions and trends. Using the YouGov brand also adds both credibility and independence to your omnibus results.
• UK / GB Omnibus – GB’s only daily with 2,000 responses. A daily, multi-client survey of 2,000 adults aged 18 , nationally representative; producing results within 48 hours (24 hours on request). Also available UK-wide.
• International Omnibus Allows you to take advantage of the increasing interest in consumer patterns and views within international markets.
• Specialist Omnibus Services Allows you to reach specific targeted samples, for example; Scotland, London, main shopper, parents.
• Small Business Omnibus Allows you to reach the decision makers of small businesses.
• Qual Omnibus Combining the benefits of our quantitative omnibus research with qualitative insight.
For more information, please visit www.yougovomnibus.com
BrandIndex – the index by which all brands are measured daily In any sector, things happen every single day: a new product is launched, an advertising campaign begins, a PR disaster occurs. BrandIndex is a daily measure of public perception of more than 1,100 consumer brands across 32 sectors, measured on a 7-point profile:general impression, ‘buzz’, quality, value, corporate reputation, customer satisfaction and whether respondents would recommend the brand to a friend. 2,000 British adults aged 18 are interviewed daily, giving more than half a million interviews per year. BrandIndex takes high quality, high relevance data and puts it straight into the hands of decision makers, so the reporting tool has been designed to suit the style of decision makers: it’s clear and it’s instant. For more information, please visit www.brandindex.com
An example of Some Recent Clients
Clients from Financial, Retail, FMCG, Travel & Leisure, Food, Consumer, Technology, Media /New Media sectors, Central and Local Government, NGOs, Academic Institutions. Details available on request
UK and International Full Service Research and Consulting
Methods of Data Collection
NET, OMNI, PANL, PLACT, FL, FTF, POST, EXEC, CATI, CAPI, TELI, QUAL
ADS; AUTO; B B; BRAND;CHILD; CONF; DRNK; EDUC; EMP; ENRG; ENV; FIN; FOOD; GLA;
HLTH; HOME; IT; INT; LEIS; MEDIA; PUB; RETL; T C; TELC; TOUR; TOYS; TRAN; TRAV
Trade Memberships/Affiliations (Company & Individual)