JAZZ FM appoints WARL for relaunch

Jazz%20FM%20logoWARL has been appointed to handle the relaunch of Jazz FM as a digital-only station. 

The agency, which previously worked with the brand five years ago, won the account without a pitch. The agency is developing an advertising campaign ahead of the launch of the radio station, which will be available on digital audio broadcasting and online, in in September. The ads will feature the old chameleon icon and “Listen in Colour” strapline. 

Jazz FM rebranded to Smooth FM three years ago and is now being brought back by the Local Radio Company under a three-year licence deal with brand owner Guardian Media Group Radio. 

The station will launch a DAB service in London, the North-West and the West Midlands, as well online and the Sky Digital platform. 

LRC founder and chief executive Richard Wheatly and financial director Alistair Mackenzie were part of the team that launched Jazz FM before selling to GMG for £41m.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here