The Wire

Address

44-46 New Inn Yard

London

EC2A 3EY

Telephone

+44 (0) 20 7749 0000

Fax

+44 (0) 20 7749 0001

E-mail

info@the-wire.co.uk

Website

www.the-wire.co.uk [http://www.the-wire.co.uk]

Person to Contact

Kathy.hurst@the-wi…

Address

44-46 New Inn Yard
London
EC2A 3EY

Telephone

+44 (0) 20 7749 0000

Fax

+44 (0) 20 7749 0001

E-mail

info@the-wire.co.uk

Website

www.the-wire.co.uk

Person to Contact

Kathy.hurst@the-wire.co.uk

Statement of Principles

The leading independent telephone and online data collection centre. Small enough to provide
exceptional quality and client service levels and big enough to handle the speediest of data
requirements. From fast turnaround dips to year long tracking surveys, we can handle all shades of the
data collection spectrum, using the latest technology:
• Wire CATI – Worldwide B2B and Consumer telephone interviewing
• Wire Web – Online surveys with a conjoint capability, hosted on site
• Wire Switch – Instant crossover from telephone to online for the ultimate flexibility with switch and
mixed mode surveys, from a single software platform
• Wire Live – Online results portal for real-time progress and analysis of your results
• Wire Sound – Digital recordings and the ability to play soundfiles
• Wire Charts – Save time preparing your presentations from tables or spss. We can provide you
with your data in graphical format – charts, individual respondent reports etc
The Wire brings a forceful energy to telephone and online data collection – harness it and experience
the buzz of a different service dimension. It’s time you got connected….

Principal Directors

Kathy Hurst – Managing Director
Daniel Culshaw – Operations Director

Date Established

1997

Services

CATI, Coding & Data Entry, Internet surveys/E-mail interviews, Paper based telephone interviewing, Postal research, Questionnaire design, Tabulation & Analysis

Methods of Data Collection

CATI; POST; TELI; FL; NET

Research Specialities

ADS; AUTO; B+B; BP; BRAND; C+H; CHEM; COND; CONF; CONS; DM; DIY; DRNK; EXHIB;
FIN; FOOD; HOME; IND; INT; IT; LEIS; MEDIA; OEM; PUB; P+P; RETL; T+C; TELC; TOB; TOUR;
TRAN; TRAV

Trade Memberships/Affiliations (Company & Individual)

MRS Company Partner; ESOMAR; MRS; BIG

 

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