Coke teams up with Kiss Radio for festival deal

Coca-Cola has formed an exclusive partnership to sponsor on-air coverage, online content and exclusive sets from some of the biggest summer festivals in the UK.

The soft drinks brand sealed the deal with Bauer Advertising, the sales arm of media owner Bauer. The partnership uses the tagline “Kiss Does Summer on the Coke Side of Life”, and Coke will sponsor festivals Kiss Radio is covering this summer.

“Kiss does Summer on the Coke Side of Life” will run across the Kiss Radio network and the summer website. The site will comprise video highlights and user-generated content gathered from listeners at the Kiss-covered festivals, which include Gatecrasher, Escape into the Park, Ibiza, SW4 and Notting Hill Carnival.

Kiss producers will also provide highlights of artists’ performances at these festivals, including Dizzee Rascal and the Audio Bullys, which will be edited into a highlights show in association with Coca-Cola. The “Playback the Summer” highlights show will be broadcast in mid-September. There will also be promotions and competitions giving listeners the chance to win tickets to the festivals.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here