TAG Heuer is launching a four-day campaign on digital outdoor billboards building on its long-term association with motor racing and the British Grand Prix.
The campaign will run from July 4 to July 7 using TAG Heuer brand ambassador Lewis Hamilton. Initially there will be six executions of Hamilton in his racing kit, wearing a TAG Heuer watch. The ads use the strapline: “What are you made of? It’s time”. The ads will also deliver “time-sensitive” messages through the digital screens, based on a driver’s performance in the British Grand Prix, which runs from July 4 to July 6.
TAG Heuer will be the first advertiser to use JC Decaux’s entire London digital network. The campaign was planned and booked through Team UK and Kinetic with JC Decaux.