New campaign – TAG Heuer

TAG Heuer goes digital for GP

Tag%20Heuer%20advertTAG Heuer is launching a four-day campaign on digital outdoor billboards building on its long-term association with motor racing and the British Grand Prix.

The campaign will run from July 4 to July 7 using TAG Heuer brand ambassador Lewis Hamilton. Initially there will be six executions of Hamilton in his racing kit, wearing a TAG Heuer watch. The ads use the strapline: “What are you made of? It’s time”. The ads will also deliver “time-sensitive” messages through the digital screens, based on a driver’s performance in the British Grand Prix, which runs from July 4 to July 6.

TAG Heuer will be the first advertiser to use JC Decaux’s entire London digital network. The campaign was planned and booked through Team UK and Kinetic with JC Decaux.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here