Ofcom calls for swifter super-fast broadband roll-out

Media regulator Ofcom has called on industry leaders to accelerate the roll-out of super-fast broadband across the UK, suggesting fixed-line operators must differentiate themselves in the face of rapid take-up of mobile broadband. The call was made as Ofcom outlines its investment plans for super-fast networks.

Chief exeuctive Ed Richards (pictured) told industry trade body Intellect’s conference today (July 3) that he has written to chiefs across the communications sector to “initiate a concerted dialogue” on the key issues.

Ofcom will also host a series of working sessions and plans to set out details of a regulatory framework for super-fast broadband in September this year.

Richards says he hopes the rapid take-up of mobile broadband will “provide a further spur” to fixed line operators to upgrade to next generation high bandwidth products in order to “differentiate themselves competitively” to consumers.

He adds: “Now we have meaningful engagement, the time is right to change gear in our determination to address regulatory and other issues of practical implementation.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here