Brown-Forman axes Euro wine marketing team

Brown-Forman, the US manufacturer of Jack Daniel’s whisky, is understood to have scrapped its entire European wine marketing team as part of a major restructure. Its wine portfolio includes Fetzer and Bonterra brands.

As part of the move, managing director for Europe at Brown-Forman wines, David Cox will be leaving the company. He set up the wine division for Brown-Forman in 1995. Marketing director Simon Legge and the rest of the European marketing team will also leave the company.

Brown-Forman is said to be moving the marketing of its wine brands into the company’s head office in Louisville, Kentucky, and merging the running of wine and spirits operations within continental Europe. The restructure follows the merger of the wine and spirits businesses in the US two years ago.

Last month the company beat analysts’ expectations when it reported an increase of 48% in its fourth-quarter profit on the strength of higher demand for its flagship Jack Daniel whisky and Finlandia vodka.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here