Leo Burnett scoops 27m Homebase account

Leo Burnett has won the 27m Homebase account, following a protracted pitch against CHI & Partners. The incumbent on the account was Abbott Mead Vickers.BBDO.

HomebaseLeo Burnett has won the £27m Homebase account, following a protracted pitch against CHI & Partners. The incumbent on the account was Abbott Mead Vickers.BBDO.

The review, which began in February this year, was handled by marketing procurement company RD Squared. AMV was asked to re-pitch for the business, but pulled out early in the process. It had held the account for ten years.

Miles Calcraft Briginshaw Duffy and McCann Erickson were both involved at the shortlist stage, but were both removed by June.

Homebase previously used Leslie Ash and Neil Morrissey in its ads, but they have since been axed. Its last campaign was centred around the orange dot from the company logo, which becomes an animated portal through which consumers can catch a glimpse of the Homebase range.

Homebase is a division of Home Retail Group, which, with Argos, was demerged from Great Universal Stores in 2006.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here