Prudential General Insurance is launching an integrated marketing campaign across TV, digital and DM created by Inferno. The campaign features the strapline “Insurance the way it should be”.
The campaign aims to drive consumers to its car and home insurance policies, as well as cross-selling products to its existing customers. It also promotes the brand’s new positioning of offering insurance as it should be and as an insurer that thinks differently.
Prudential General Insurance is managed by RBS Insurance, part of the Royal Bank of Scotland Group, following its appointment in April this year.
RBS head of category marketing Chris Bottle says: “With fierce competition in this market, we had to bring to the fore compelling reasons for people to choose Prudential over another insurance provider.”