Food campaigners criticise unnecessary supermarket promotions

Food campaigners are calling on supermarkets to stop unnecessary food promotions after comments this morning from Prime Minister Gordon Brown that consumers should waste less food to combat rising prices.

Brown, speaking on his way to the G8 Summit in Japan, made the comments after a Cabinet Office report found that an average UK household throws away £8 of leftovers each week. He recommends that people should plan their meals in advance.

Kath Dalmeny (pictured), policy director of Sustain, the food and farming alliance, says: “Brown is right to say that wasting food also wastes money. But he appears to point the finger of blame only at individuals, rather than telling supermarkets that they need to sharpen up their practices. There is huge waste throughout the food supply chain, caused by “buy one get one free” promotions, and cosmetic standards for fresh produce.”

The report, Food Matters – Towards a Strategy for the 21st Century, looks at the different parts of the food system and at how they can be better integrated to improve its economic, social and environmental impact. It also looks at the role of central government, stakeholders and other tiers government, to develop a new food policy framework.

The Cabinet Office is setting up a Food Strategy Task Force, which include stakeholders such as the Food Standards Agency, to develop the new policy.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here