Lloyds TSB appoints LBi to support 50m internet banking redesign

Lloyds TSB has appointed LBi to support the 50m redesign of its internet banking operations and online services. The high street bank has also ended its relationship with digital incumbent Digitas and it now making “alternative arrangements” with its roster agencies.

Lloyds TSB has appointed LBi to support the £50m redesign of its internet banking operations and online services. The high street bank has also ended its relationship with digital incumbent Digitas and it now making “alternative arrangements” with its roster agencies.

Digitas was put on alert after the bank started seeking an agency to overhaul its website, although it claims the review was “separate” to its relationship with the incumbent (MW April 24).

Its work will now be handled by its other agencies, including RKCR/Y&R, Rapier and ZenithOptimedia, and no pitch is planned.

The bank spends £1.5m a year on its online marketing campaigns, according to Nielsen Media research, an increase of more than 15% on two years ago.

LBi will lead the redesign of the bank’s internet site and communications as it looks to develop its online offering.

Catherine Kehoe, group brand and communication director, says the brief was developed because its internet banking has grown “considerably” since launching it almost 10 years ago.

She adds: “Over the years we have developed our online proposition around the changing needs of our customers and through this redesign we want to raise the benchmark for online banking even higher.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here