Lloyds TSB has appointed LBi to support the £50m redesign of its internet banking operations and online services. The high street bank has also ended its relationship with digital incumbent Digitas and it now making “alternative arrangements” with its roster agencies.
Digitas was put on alert after the bank started seeking an agency to overhaul its website, although it claims the review was “separate” to its relationship with the incumbent (MW April 24).
Its work will now be handled by its other agencies, including RKCR/Y&R, Rapier and ZenithOptimedia, and no pitch is planned.
The bank spends £1.5m a year on its online marketing campaigns, according to Nielsen Media research, an increase of more than 15% on two years ago.
LBi will lead the redesign of the bank’s internet site and communications as it looks to develop its online offering.
Catherine Kehoe, group brand and communication director, says the brief was developed because its internet banking has grown “considerably” since launching it almost 10 years ago.
She adds: “Over the years we have developed our online proposition around the changing needs of our customers and through this redesign we want to raise the benchmark for online banking even higher.”