Orange promotes volunteering with exclusive gig

Orange is launching a volunteering programme that will offer consumers the chance to win concert tickets in exchange for performing good deeds. The gig will take place at the Royal Albert Hall on September 26 this year.

The mobile operator and production company RockCorps have already set-up 50 projects for this year at the Winton Primary School in London. It is seeking volunteers to complete projects such as turning the roof into a playground and creating a vegetable garden.

Orange RockCorps will have capacity for 5,000 fans and the line up will include rapper Busta Rhymes. Consumers cannot buy the tickets and can only gain access by performing four hours of volunteer work. It will be advertised on Channel 4 and will feature additional well-known hip hop, rock and R&B acts.

RockCorps has been running in the USA for four years and has collaborated with artists including Kanye West and Kelis. Orange RockCorps will be working with GCap Media-owned stations Xfm and Choice FM, with online support from Impact UK, as well as MySpace’s channel for charities and non-profit organisations.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here