Swarovski, the crystal accessories company, is sponsoring fashion-themed radio station Fashion DJs, which runs from today (July 9) for three days. The radio station has been created by fashion photographer Nick Knight.
Programming will include DJ slots from supermodel Lily Cole, Dazed & Confused co-founder Jefferson Hack and 1980s pop star Boy George. Supermodel Naomi Campbell will also host a show.
It will broadcast on 87.7FM in London and through www.showstudio.com. Somethin’ Else, the cross-platform production company, was commissioned by events production company Gainsbury & Whiting to produce the content. Somethin’ Else has also been commissioned to stream video footage of the shows.
Swarovski also sponsors Swarovski Fashion Rocks, an annual charity catwalk event in London.