Freeview, the free-to-air digital TV platform, has appointed Cocktail Marketing to create a promotional partnership campaign to drive awareness of the Freeview Plus subscription-free digital TV recorder.
The promotions will launch this weekend across News International titles The Sun, The Times, The Sunday Times and News Of The World.
Last week, Freeview announced that it was rebranding its Freeview Playback digital TV recorder as Freeview (MW.co.uk July 3). The Playback box launched in April 2007 but only sold about 330,000 units. The rebrand, which is being rolled out over the next few months, aims to drive awareness and sales of the recorder.
Freeview will come into competition with digital recorders such as Sky Plus. More than a third of Sky’s 8.8 million subscribers have a Sky Plus Box.
Rob Farmer, director of marketing communications at Freeview, says: “Freeview ensures you don’t miss your favourite programmes while you’re on holiday but, unlike others, doesn’t come with any subscription or contract. So you’re free from all the fuss and saving hundreds of pounds that can go on holidays instead.”