Isle of Wight Council has signed a deal with South West Trains and Wightlink to promote the island as a travel destination and the convenience of buying a combined rail and ferry ticket.
The deal will include a poster and press campaign across the South West Trains network and a pocket guide that will be distributed at key stations, including Basingstoke and Kingston Upon Thames. The ads, which will break later this month, will run in local and regional press, and the Radio Times.
Councillor George Brown, IoW Council cabinet member for tourism, says: “This is a great deal for the island and will give us a highly visible and effective presence throughout the south east region which is a particular target area for us.”
The council and Wightlink will support the campaign through their marketing network and will also target websites.