Two-thirds of UK TVs are digitally linked

Over two-thirds of the 60 million TV sets in the UK are digitally linked, via cable satellite or digital terrestrial television (DTT). The figures have been revealed in Ofcom’s Digital Progress Report for the first quarter of 2008.

The number of digitally linked TVs had increased by around 7 million in the past 12 months, from 33.5 million to 40.5 million. The survey was able to provide a more accurate view than in the past due to the use of new consumer research. This also allowed the previous quarter’s results to be restated to allow for a like-for-like comparison.

The number of households that converted their main TV set to digital rose from 86.5% in the last quarter of 2007 to 87.2% in the first three months of 2007. It adds that many householders are now focusing on converting secondary TV sets in their homes.

The number of primary TV sets links to DTT has risen from by 1.3 million in the past 12 months to 9.6 million, Sky’s satellite services saw a 43,000 rise to 8.3 million subscribed and 3.5 million people use Virgin Media’s cable service, up by 36,800 in the first quarter of 2008.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here