Over two-thirds of the 60 million TV sets in the UK are digitally linked, via cable satellite or digital terrestrial television (DTT). The figures have been revealed in Ofcom’s Digital Progress Report for the first quarter of 2008.
The number of digitally linked TVs had increased by around 7 million in the past 12 months, from 33.5 million to 40.5 million. The survey was able to provide a more accurate view than in the past due to the use of new consumer research. This also allowed the previous quarter’s results to be restated to allow for a like-for-like comparison.
The number of households that converted their main TV set to digital rose from 86.5% in the last quarter of 2007 to 87.2% in the first three months of 2007. It adds that many householders are now focusing on converting secondary TV sets in their homes.
The number of primary TV sets links to DTT has risen from by 1.3 million in the past 12 months to 9.6 million, Sky’s satellite services saw a 43,000 rise to 8.3 million subscribed and 3.5 million people use Virgin Media’s cable service, up by 36,800 in the first quarter of 2008.