Virgin Radio and the Post Office team up to promote travel insurance

Virgin Radio has launched a campaign with the Post Office to promote its travel insurance product. It aims to target listeners through a “high customised” promotion including trails, live reads and competitions over an entire weekend.

The promotion, which breaks this week, will include a competition where DJs, including weekend presenters JK and Joel, will play a rendition of a well-known song on an instrument from a specific country. Listeners can call in and identify the song for the chance to win a holiday.

The campaign will be supported by a branded microsite, which will run a second competition, as well as trails and live reads on air.

Caroline Bates, marketing manager for Post Office Travel Insurance says that the station has a strong reputation for creating tailored campaigns. She adds: “They achieve interaction with an elusive target audience, making them a valuable platform for activity like this.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here