BT invests 1.5bn in super-fast broadband

BT is planning to invest 1.5bn in its super-fast broadband, which it claims is “the UK’s largest ever investment” in the area. The telecoms company is hoping to give up to 10 million homes access to the service by 2012

BT is planning to invest £1.5bn in its super-fast broadband, which it claims is “the UK’s largest ever investment” in the area. The telecoms company is hoping to give up to 10 million homes access to the service by 2012.

The programme will see BT upgrade and extend its existing broadband infrastructure with new fibre material. It can deliver a range of services with speeds of up to 100 megabytes per second with the potential to reach speeds of up to 1,000 megabytes per second. It says the investment forms part of BT’s wider strategy of delivering next-generation broadband speeds nationwide.

BT chief executive, Ian Livingston, says the move “marks the beginning of a new chapter in Britain’s broadband story”.

BT is looking for partners that “share its vision” and is hoping to work with local and regional bodies to decide when and where to focus the deployment.

Fibre-based super-fast broadband will allow families enough speed to run multiple “bandwidth-hungry” applications such as watching high-definition movies while gaming at the same time.

On July 3, Ofcom called on industry leaders to accelerate the roll out of super-fast broadband across the UK, suggesting fixed-line operators must differentiate themselves in the face of rapid take-up of mobile broadband.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here