DEFRA and DFT seek agency for CO2 brief

The Department for Environment, Food and Rural Affairs (DEFRA) and the Department for Transport (DFT) are seeking an agency to develop a portal for the ACT ON CO2 campaign.

The agency will be briefed to create “an interactive and engaging” site to encourage people to reduce their CO2 emissions. The winning agency will also be expected to create online display ads for the cross government initiative.

The COI has approached five digital agencies from its roster, and the pitch is expected to take place shortly.

May Race, spokesperson for COI’s Interactive Services team, says a unified digital strategy across the ACT ON CO2 campaign is needed in order to “deliver a consistent and cohesive message on climate change.”

“Digital marketing will play an integral role in meeting the wider campaign objectives,” Race adds.

The DFT has invested £10 in the campaign since its launch in March last year.

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