Delaney Lund Knox Warren & Partners is being tipped to win the Health Lottery advertising account following a three-way pitch against WCRS and Vallance Carruthers Coleman Priest.
The newly-formed plc is headed by Ian Milligan, the former sales and marketing director for Camelot. He also went on to become commercial director for interactive competition, lottery and games company Million-2-1 in 2004.
The details of the new lottery service, chaired by consultant Fiona Driscoll, have yet to be unveiled but it is expected to compete with the Camelot’s Lotto game by donating money to health-related charitable causes.
It is believed that VCCP did not advance through to the research stage as its pitch involved the use of a celebrity, which it had not yet managed to secure.
The win closely follows DLKW’s success in scooping the £9m House of Fraser advertising account and the £3m Mirror Group business within the same week in May.
However, the agency recently parted company with Freeview after working on the account for just nine months. It was not involved in the competitive pitch for the digital TV service’s £5m advertising account, which went to Beattie McGuiness Bungay last month.
DLKW is still awaiting the result of the £18m Halifax ad review where it is the incumbent. It is up against DDB London and Fallon.